DAKINE rash guard from Ashley’s line featured on WWD’s front page.
August 2012Design
About
Meet Ashley McPherson
Over 25 Years in Fashion. Now Guiding Your AI Adoption.
Senior Managing Partner, Next Level One™
Since 1998In Fashion Industry
15+ YearsProduct Development & Sourcing
Applied Agentic AIMIT Professional Education
1,000+AI Tools Vetted for Fashion
7 YearsFounder & CEO, Bikini Junkie
- 01
Over 25 years leading every function in fashion, spanning product development, brand building, design, sourcing, sales, operations, and strategic growth.
- 02
MIT-trained in Applied Agentic AI, transforming organizations with cutting-edge AI strategy.
- 03
Formal training in Merchandise Marketing from the Fashion Institute of Design and Merchandising.
- 04
Full-cycle product development and production leadership for top brands like Fox Racing, DAKINE, Volcom, Walt Disney, True Religion, Boot Barn, Costco, and more.
- 05
Founder of Bikini Junkie, mastered end-to-end brand strategy across product, creative, sourcing, retail, e-commerce, wholesale, and partnerships.
- 06
Drives North America’s largest apparel sourcing trade show—leading buyer strategy, VIP relations, and high-value matchmaking.
- 07
Senior Managing Partner at NextLevelOne.ai, executing AI implementation that fuels real business growth.
- 08
Senior Managing Partner at Bellemont Capital Partners, sourcing and structuring strategic business acquisitions.
- 09
Author of AI Fashion Operator™, the definitive guide on applying AI in fashion businesses.
Press & Media Highlights
Bikini Junkie named one of LA’s best swimsuit stores.
July 2017Retail Coverage
DAKINE swimwear designs showcased in the 2015 Sports Illustrated Swimsuit Issue.
2015Swimsuit Issue
Jillian Michaels featured wearing Bikini Junkie in Women’s Health UK.
July/August 2021Swimwear
Snow socks developed for DAKINE included in Good Housekeeping’s Gifts for Tweens guide.
November 2012Gift Guide
Front Row Access
Connected to the Best
In Their Words
Ashley and I have had a strong business relationship for the past 10+ years. She is a super talent! Her breadth of knowledge & talent from design, development, production - to the end consumer is hard to find in one person. A true professional, has a passion for fashion and always a pleasure to work with.
Working with Ashley is always a pleasure. She is reliable, professional and her graphic design talents are impeccable. Ashley pays great attention to detail and is able to listen to her clients’ concept idea and bring it to fruition with a quick turnaround. I highly recommend her.
Ashley’s rare blend of deep fashion knowledge and practical AI expertise means you don’t just get technology—you get business results.
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